Blog
Practical guides on structured data, technical SEO, and the tools behind them.
UTM Checker: The Errors That Quietly Corrupt Your Campaign Data
A free UTM checker that catches the self-referral trap, casing mismatches, and other tagging errors before GA4 quietly buries them in an Unassigned bucket.
8 min read
Content & KeywordsHow Many Words Per Page? It Depends on the Format
"A page" isn't a unit of measurement. It's a manuscript convention, a font size, a margin setting, or a printed trim size, and each one gives you a different number of words. Here's every figure, sourced.
9 min read
Technical SEOSitemap Validator: The Errors That Actually Hurt Indexing
A free sitemap validator that separates errors that break parsing from the ones Google just shrugs at — plus what actually blocks indexing.
9 min read
Content & KeywordsLinkedIn Post Character Limit: What Actually Fits in 2026
LinkedIn lets you type 3,000 characters into a post. The feed shows a small fraction of that before it folds. Here's every LinkedIn character limit that's actually documented, and which ones aren't.
9 min read
Technical SEOHreflang Sitemap Entries vs. HTML Tags: Which One to Use
The XML sitemap syntax for hreflang, why the reciprocal-tag rule is non-negotiable, and when sitemap-based hreflang actually beats HTML link tags.
8 min read
Structured DataLocalBusiness Schema: What It Is and How to Add It to Your Site
What LocalBusiness markup does, the four fields a valid block needs, how to pick the right subtype, and the mistakes that quietly break rich results.
5 min read
BasicsBIC Code vs SWIFT Code: What's the Difference and Where to Find Yours
BIC and SWIFT are two names for the same code. How its 8 or 11 characters are built, where to find yours, and when you need it next to your IBAN.
4 min read