SchemaValid
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Organization Schema Generator

Create valid Organization JSON-LD structured data for your brand — link your logo, social profiles and contact details so Google understands who you are. Instant, in your browser, free.

Try an example

Basic info

Social profiles (sameAs)

Add the URLs of your official profiles (LinkedIn, X, Facebook, Instagram, YouTube, Wikipedia…). These become the sameAs array.

Contact point (optional)

JSON-LD code

Fill in the required fields (name, website URL) to generate the JSON-LD code.

Organization schema is for your brand as a whole — best placed on the homepage or an About page. If you run a physical location with an address and opening hours, use the Local Business Schema Generator.

Organization schema for E-E-A-T and Knowledge Panels

Organization structured data tells Google who is behind a website: the official name, logo, description and — crucially — the social profiles and other authoritative pages that represent the same entity via the sameAs property. This helps Google connect your site to a single, trusted entity, which supports E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals and can help trigger a Knowledge Panel — the branded box that appears on the right of search results with your logo, description and social links. It is one of the highest-leverage pieces of markup for brand visibility, and it belongs on your homepage so it describes the site as a whole.

Difference from LocalBusiness

Organization and LocalBusiness overlap, but they answer different questions. Organization describes a company or brand as an entity — ideal for online businesses, SaaS products, publishers and brands without a walk-in location. LocalBusiness is a more specific subtype for a physical place customers visit: it adds an address, geo-coordinates, opening hours and a price range so you can appear in local search and Maps. If you have a storefront, restaurant or office with visiting hours, use LocalBusiness; if you are a brand or online-only company, Organization is the right fit. You should not mark up the same entity as both on the same page.

How to add the schema to your site

Copy the generated code and paste it into a script tag of type application/ld+json in the head section of your homepage (or About page). It should appear once, describing your organization site-wide. A minimal example looks like this:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ACME Corporation",
  "url": "https://www.example.com",
  "logo": "https://www.example.com/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/acme",
    "https://x.com/acme"
  ]
}
</script>

Frequently asked questions

Which fields are required for Organization schema?
Schema.org only strictly needs a name, but to be useful you should provide at least the name and the official website URL — the two fields this tool requires. Adding a logo, description and sameAs social profiles makes the markup far more valuable for Knowledge Panels.
What is the sameAs property for?
sameAs is a list of URLs that unambiguously identify the same organization elsewhere — your LinkedIn, X, Facebook, Instagram, YouTube or Wikipedia pages. Google uses these to connect your website to a single verified entity, which strengthens brand recognition and E-E-A-T.
Will this get me a Google Knowledge Panel?
Valid Organization markup with a logo and strong sameAs links makes you eligible and gives Google the data it needs, but a Knowledge Panel is never guaranteed. It also depends on Google's confidence in your entity, which builds through consistent references across the web over time.
Should I use Organization or LocalBusiness?
Use Organization for a brand or online business without a physical storefront. Use LocalBusiness if customers visit a physical location with an address and opening hours. Do not mark up the same entity as both on one page.
Where should the Organization markup go?
Place it once on your homepage (or a central About page), since it describes your whole site rather than a single article or product. Adding it to every page is unnecessary and can create duplicate entity signals.
What is Organization schema markup?
Organization schema markup is a JSON-LD snippet based on the schema.org vocabulary that tells search engines the essential facts about your company or brand — its name, official website, logo and any social profiles that verify the same entity. It doesn't change how your page looks to visitors; it's a machine-readable layer added purely for search engines and AI assistants.
What are common mistakes when adding Organization schema?
The most frequent issues are pointing the logo at a broken or non-square image, listing sameAs profiles that don't actually belong to your organization, and forgetting to update the markup after a rebrand. Keep the values in sync with what a visitor actually sees on the page — inconsistent data undermines the trust signal the markup is meant to build.
Can a page describe more than one organization?
Generally no — a single page should describe one organization, the entity the page itself represents. Listing several unrelated organizations on the same page as Organization schema can confuse search engines about which entity the page is actually about; a partner or member directory is one of the few legitimate exceptions.
What makes a good logo for Organization schema?
Google recommends a square image reachable at its own absolute URL (not a relative path), ideally at least 112×112 pixels, hosted on your own domain and matching the logo actually shown on your site. This tool accepts any public image URL in the Logo URL field — just make sure it stays reachable after publishing.
I changed my logo or company name — do I need to update the schema?
Yes. Organization markup should always mirror your current brand identity, so update the generated code and republish it whenever your name, logo or contact details change. Outdated markup can send search engines conflicting signals about who you are, which works against the trust it's meant to build.
Does Organization schema also work for nonprofits, schools or public bodies?
Yes — schema.org defines specialized subtypes such as NGO, EducationalOrganization and GovernmentOrganization that extend Organization with the same core properties this tool generates. If one of those fits your entity better, you can take the JSON-LD from this tool and simply change the @type value to the more specific subtype.
How does Organization schema actually help my visibility in search?
It doesn't rank your page higher on its own, but it gives Google the structured facts needed to build a Knowledge Panel and to connect your website, logo and social profiles into one recognized entity. That consistent entity signal is part of what search engines and AI systems use to judge a brand's authority.

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