Organization Schema Generator

Create valid Organization JSON-LD structured data for your brand — link your logo, social profiles and contact details so Google understands who you are. Instant, in your browser, free.

Basic info

Organization name

Alternate name (optional)

Website URL

Logo URL (optional)

Description (optional)

Social profiles (sameAs)

Add the URLs of your official profiles (LinkedIn, X, Facebook, Instagram, YouTube, Wikipedia…). These become the sameAs array.

Contact point (optional)

Contact type

Telephone

JSON-LD code

Fill in the required fields (name, website URL) to generate the JSON-LD code.

Organization schema is for your brand as a whole — best placed on the homepage or an About page. If you run a physical location with an address and opening hours, use the LocalBusiness Schema Generator.

Organization schema for E-E-A-T and Knowledge Panels

Organization structured data tells Google who is behind a website: the official name, logo, description and — crucially — the social profiles and other authoritative pages that represent the same entity via the sameAs property. This helps Google connect your site to a single, trusted entity, which supports E-E-A-T (Experience, Expertise, Authoritativeness, Trust) signals and can help trigger a Knowledge Panel — the branded box that appears on the right of search results with your logo, description and social links. It is one of the highest-leverage pieces of markup for brand visibility, and it belongs on your homepage so it describes the site as a whole.

Difference from LocalBusiness

Organization and LocalBusiness overlap, but they answer different questions. Organization describes a company or brand as an entity — ideal for online businesses, SaaS products, publishers and brands without a walk-in location. LocalBusiness is a more specific subtype for a physical place customers visit: it adds an address, geo-coordinates, opening hours and a price range so you can appear in local search and Maps. If you have a storefront, restaurant or office with visiting hours, use LocalBusiness; if you are a brand or online-only company, Organization is the right fit. You should not mark up the same entity as both on the same page.

How to add the schema to your site

Copy the generated code and paste it into a script tag of type application/ld+json in the head section of your homepage (or About page). It should appear once, describing your organization site-wide. A minimal example looks like this:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "ACME Corporation",
  "url": "https://www.example.com",
  "logo": "https://www.example.com/logo.png",
  "sameAs": [
    "https://www.linkedin.com/company/acme",
    "https://x.com/acme"
  ]
}
</script>

Frequently asked questions

Which fields are required for Organization schema?: Schema.org only strictly needs a name, but to be useful you should provide at least the name and the official website URL — the two fields this tool requires. Adding a logo, description and sameAs social profiles makes the markup far more valuable for Knowledge Panels.
What is the sameAs property for?: sameAs is a list of URLs that unambiguously identify the same organization elsewhere — your LinkedIn, X, Facebook, Instagram, YouTube or Wikipedia pages. Google uses these to connect your website to a single verified entity, which strengthens brand recognition and E-E-A-T.
Will this get me a Google Knowledge Panel?: Valid Organization markup with a logo and strong sameAs links makes you eligible and gives Google the data it needs, but a Knowledge Panel is never guaranteed. It also depends on Google's confidence in your entity, which builds through consistent references across the web over time.
Should I use Organization or LocalBusiness?: Use Organization for a brand or online business without a physical storefront. Use LocalBusiness if customers visit a physical location with an address and opening hours. Do not mark up the same entity as both on one page.
Where should the Organization markup go?: Place it once on your homepage (or a central About page), since it describes your whole site rather than a single article or product. Adding it to every page is unnecessary and can create duplicate entity signals.